Like so many entrepreneurs before her, Tania Boler, CEO and founder of women’s health tech company Elvie, realised she’d spotted a business opportunity after failing to find help for a problem she’d experienced first-hand.
Eight years ago, while learning about the importance of kegel muscle strengthening in a pilates class during her first pregnancy, Tania was shocked to learn that one in three women experiences pelvic floor problems such as bladder control issues and even prolapse at some point in her life.
Tania, a former charity worker, has been involved in a number of campaigns over her career, including providing access to safe abortion and aiding HIV prevention across Africa and Asia during her time with companies such as Marie Stopes International and ActionAid.
When she found there was nothing on the market that appealed to women suffering with pelvic floor-related problems, she knew she had to do something to help. The company now has a projected revenue for 2019 of ?21million.